Archive for March, 2013

Choosing The Right Home Based Internet Business

Opportunities to start your own business used to divide themselves into two basic classes. The opportunity was either a home based business, or you set up a brick-and-mortar business. For years, there was a core of home business standbys such as Avon, Tupperware, Fuller Brush, and Mary Kay. In those days, the men had the jobs, and the women were looking for a way to make money part time. Gradually, as the work force expanded, other industries got the idea, and organizations such as Amsoil synthetic motor oils, began to make their appearances. Over time, and with the rise of Amway, the home based business gained in apparent legitimacy and people from all walks of life began to chase the dream of, if not being filthy rich, then at least being able to fire their boss and work on their schedule.

Unfortunately, con artists and businesses that should have not been unleashed on an unsuspecting public got wind of this and realized that, for many, the product or service provided was not as important as the chance to make money…lots of money!

Today, even well-meaning, well-governed companies with excellent products sometimes use the lure of “easy money” as their main enticement into their particular home based business. This IS the lure that will attract many, and, in that it is so easy and they fell for it themselves, many who sign up with these companies also use the promise of potential wealth as their main marketing tool in the muddy waters of recruiting. They are not completely to blame for this. Obviously, they would not lean so heavily upon the claim if it was not successful in luring those who believe that picking the “right” home business will make them rich…overnight!

With the advent of the internet, a whole new world, literally, of opportunities has come to light. All that was available before as a home business opportunity is now available as a home based internet business opportunity. While many old reliables have adapted and now have at least minimal online programs, the old scammers and borderline businesses have come with them. In fact, the internet now provides so many so-called, and real, business opportunities that finding an honest, genuine, reliable opportunity can seem daunting to the beginner.

Therefore, we are going to review a few points that someone hoping to start a home based internet business should consider.

1. Know thyself. Despite the claims, home businesses, worked in your pajamas as I am at this moment, require work and dedication. It is Sunday morning, and I worked every day last week. Some days I only worked two hours, but I have committed every day last week to my home based internet business.

The upside is that I worked less than 40 hours, I worked at home, I started and stopped when I felt like it, and I occasionally chose to work on things just because that’s what I felt like doing at the moment. Also, I have achieved a personal point in my online business activities that I can knock off for a few days without present business suffering. You will have to work to grow your business, especially at first, and if you are not willing to do the work…don’t start.

Internet Marketing For The Novice

Many businesses are not only depending on their physical offices in marketing whatever product they have available for the general public. With the introduction of the internet, there are many changes that took place in the business world.

The internet allows a particular organization to reach many prospective clients wherever they are. Even if you have one office, you can practically advertise your goods/services anywhere in the world.

Putting your business in the internet world is not an easy task. Don’t regard the internet as a medium for advertising your business because it is more than that. You have to maximize the use of the unique qualities of the web, and in this manner, you will be able to provide prospects and clients with a better experience.

Internet marketing, this are two simple words but when put together, it covers a lot of subject matters that needs considerable amount of attention. The basics of internet marketing includes researching the market, search engines, advertising (email), marketing, promotion (local) and marketing offline.

Let’s start with researching the market. You have to identify first your market, and think of ways on how to reach those markets. You should be able to convey a message with value, for your prospects and clients to get a better understanding of what you are trying to advertise.

The two most important words in market research are target and hit. An effective marketing research should be able to hit the identified target. Your target will depend largely on what your business can provide to clients. Examples are children aged 7-12; or it can be men and women.

Marketing research further involves primary and secondary research, combined research, quantitative and qualitative.

The next internet marketing basic is the search engine. This has two types, namely: directories search engine and the PPC (pay per click) engines. If you are to engage in internet marketing, the presence of a search engine is quite important. Although it can be quite expensive, most business can’t possibly do without it because it is the most effective way to advertise the business.

Directories require a huge amount of patience for effective marketing. You have to wait for a couple of weeks before you actually appear on the site. Your site position can also change without further notice because this engines change their indexes and ranking rules every now and then.

PPC engines are more expensive but easier to utilize. You can obtain a much higher listing and fast and steady results.

Advertising is the next basic on the list. After you identify the desires and general wants of your target, you can also identify their interests. There are different publications which take up advertising; you can also make use of newsletter list advertising. It has three types: solo advertisement, classified ads, and top line ads.

Marketing through email usually leads to several problems, but despite this situation, it is quite effective because you can actually generate a response from three targets. You can make use of opt-in, newsletter, and UCE.

Email by opt-in is done by creating email addresses by which you send messages occasionally. Newsletter marketing on the other hand is similar to opt-in but it includes information like insights and articles. The UCE is also a form of advertising and is really effective, it also known as unsolicited commercial email.

The second to the last internet marketing basic is promotion. Make sure that you also promote in your local area, besides your first real clients will surely come from somewhere near your place. Since many businesses focus their attention to web audiences, they often forget to advertise locally. You can make use of press releases, magazines, newspapers, business guides, and many more.

Finally, marketing offline; classified ads are good if the publication itself focuses on your target market, otherwise you can do without it. Instead, you can correctly make use of print advertising, URLs, and movie slides.

Without advertisement, any business will fail. It is therefore imperative to have a good team that could handle all your business advertising, offline or online. Internet marketing requires a lot of thought, effort, and time. If you devote all these aspects towards proper advertising, all your efforts will be worthy once you see the business’ success.

Internet Marketing – Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.

Advantage of Internet Marketing

– your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to

– the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail

– updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email

– if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier

Disadvantages of Internet Marketing

– online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product.

– slightly over 50% of households shop online. While that number will continue to grow, you are reaching less than two out of three households.

– the internet is still regarded as a source of information gathering for the majority of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer the live interaction when they buy. If you have a small business with one location, this may deter customers from buying.

– easier to have outdated information on your site, thus timing of updates is critical

– there is no replacement for good old fashioned customer service. The majority of internet marketers lack customer service and inquiry response programs. As a result, many online visitors to your site will already have painted your site as poor service before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are looking for. Many sites were created with a marketing view, not a customer service point of view.

– is your site secure? Does your customer know this? There are many incorrect stereotypes about the security of the internet out there. As a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card info stolen is a clear and present danger in the minds of your visitors

– there is a lot of competition for your product already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are looking for quickly, they are gone.

– many web visitors expect something for free. What do you have to offer them?

There are many other pros and cons of internet marketing. Its important for you to consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an internet marketer.

Top Internet Marketing Specialist & Global Resorts Trainer Reveals All

Derrick Harper, a veteran of Internet Marketing technologies for thirteen year and top ranked Global Resorts Network educator reveals secrets to launching and nurturing your own GRN home based travel business.

He was invited to speak about Internet Marketing along side of Al Morales, Tina Lorenz, and Mark Hoverson at the first ever Global Summit Conference for TOP Global Resorts sales representative. Mr. Harper spoke to a sold out conference crowd of the top GRN Earners in the home based travel business Internet Marketing industry. His presentation and question and answer session revolved around uncovering the insider methods and tactics utilized by the best Internet Marketing earners to achieving higher ranked page placements and raising the over exposure through natural “organic” search rankings in each members targeted markets.

Mr. Harpers work experience spans over thirteen years of web technology experience as an Internet Marketing specialist developing marketing strategies and brand awareness campaigns for such large fortune 500 companies such as Pfizer, Wyeth, Merk, Johnson & Johnson, MTV Networks, Weber Grills, and many other highly recognized brands. He has started multiple online automated business systems that currently provide over seventeen streams of monthly residual income since he left from his corporate career.

In September of 2006 Derrick Harper launched yet another Internet Marketing business system that has to date been one of his most successful ventures yet. The venture he dubbed “The Wealth Funnel System” was based on a model of training and educating individuals who struggled to achieve success with online businesses due to failed marketing efforts or lack of training and education in proper Internet Marketing methods. He applies his proven industry standard Internet Marketing techniques for generating massive traffic of targeted consumers to individuals businesses and opportunities. His weekly LIVE training sessions and extensive library of “How-to” step-by-step Internet Marketing videos available to his members has become the cornerstone of training systems provided by many of the top-earning mentors as the primary tool for training their personal teams to replicate the success theyve had.

Mr. Harper launched his acclaimed Wealth Funnel System training and education system in an all-in-one package solution adapted to the powerful perpetual leverage compensation plan provided with the Global Resorts Network home based travel business model in March of 2008. Since the merge of the internets most successful and viable home business “Global Resorts Network” and Mr. Harpers beginner-to-advanced LIVE Internet Marketing education and training system, it has produced a flood of interest by accomplished GRN team leaders as the premier training tool for teaching their members to duplicate sales and in-turn generate more income for the top earners and mentors.

In April of 2008 Global Resorts Network announced that The Wealth Funnel System TWO was an approved and recommended Internet Marketing training and education system for Global Resorts members. If youre considering joining the Global Resorts Network travel business as the best solution for your own home based Internet Marketing business system, then I highly recommend that you review Mr. Harpers Global Resorts Network training and education system.

Smart Internet Marketing Strategies For Business Success

Leverage the internet and the power available to successfully market your business. The following article should provide you with a basic understanding of internet marketing strategies and how your business can benefit from an online marketing campaign. p>

You should create a newsletter that you can offer to your subscribers. This will make it easy for you to share the new products and services as well as help the subscribers stay interested in the things that you offer. This also helps the subscriber find an easy way to contact you.

A site-wide link should appear at the bottom of each page in your website. Most seasoned web designers put these links near the bottom of each page. Having this kind of link is important for your visitors. As people peruse your site, they will be tempted to click on these easily accessible links. This is then connecting them to the important parts of your site, like your webstore or ordering page. You can also use menus to organize your site-wide links, making them easier to find and use. Every link needs to have a clear and straightforward description. Organize your menu so it is easy to understand.

Remember to try to test out your internet marketing before you launch it. You may think it is awesome yet the general public may not respond correctly. Or you may have used a word that niche markets no longer consider timely. Or you may have indirectly left out significant keywords. Ask for feedback through compensated crowd- sourcing or simply ask your friends if it is direct and understandable.

Using meta tags well is important to developing strong HTML code. Your visitors will not be able to see your meta tags, but they will help search engine spiders determine if your site is relevant to certain keywords. Be especially careful with the first tags you create. Make sure they are highly relevant to your site’s content. Make sure you limit the number of meta tags that you incorporate into your site design. At the same time, if more tags are needed, use them. Do some research on keywords and use the ones your target audience looks up.

If you want to make it big in the internet marketing world, don’t be afraid to outsource work. If you can find someone to do what you need to do in less time than it will take you, try it. That will leave you more time and energy to do things you’re great at doing, like coming up with new product ideas or testing new marketing strategies. Do spend time and effort finding quality service and content providers and then, invest in paying them enough to make it worth their time, so they have reason to keep working with you, of course.

When someone says H tags, they are referring to HTML tags, which are used to show importance within text. H tags will appear as big, highlighted lettering. Make sure you use these tags for any important short paragraphs or titles. Include

,

, and

tags in each subheading. Your visitors will find the page easier to read and important content will be identified faster by search engine spiders. It is essential that you include keywords in your titles.

Ensure that your customers will return for future purchases by only offering quality products. Talk to people who own the products already, or buy them to try on your own. A sincere recommendation will go a long way and it will keep the customers returning to make purchases in the future.

There are many ways to advertise your products and services on the Internet. There are always great ideas worth exploring even if you like to use proven ideas that work for you. When something hits the internet that people are interested in, it spreads very quickly and you should take advantage of it. There is no definite way to tell if something will be popular on the internet. If you work on making something interesting it is sure to work out. Monitor Youtube, Reddit and other similar sites, and find out what users are interested in there.

Hold a giveaway! Everyone likes free items, and this method not only generates excitement with your business, but also more visitors to your site. There are websites that operate specifically to find and promote giveaways to people, and these will definitely help to bring in more customers. Take advantage of it!

The tips and techniques in this article are only a few pointers when it comes to internet marketing. Start here, but make sure you keep learning to come up with even better ideas!

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