Posts Tagged ‘decade’

The Real Way To Get Your Home Based Internet Marketing Business Off The Ground

If you know your way around the internet, and feel comfortable with your abilities, you may want to consider using your talents and develop a home based internet marketing business. There are tons of advantages that you can achieve through the establishent of a home based internet marketing business.

When it comes to creating a new business system generally, you can spend yourself to death. This particularly is true if you elect to start a new business in the “brick and mortar” world. However, you can lower the costs associated with starting a new business enterprise if you select a home based business venture and if you select a venture that is based on the Internet and World Wide Web. Thus, by electing to establish a home based internet marketing business, you will be able to really reduce the costs associated with starting your business enterprise.

You can also attract clients for your home based internet marketing business fairly easily. Assuming you already understand a bit about internet marketing — which really should be the case if you intend to establish a home based internet marketing business — you will be able to market your own presence and availability to assist with clients.

A home based internet marketing business can be a very profitable venture. Many people have been able to make a great deal of money through home based internet marketing business enterprises over the course of the past decade. Certainly, if you establish yourself as a qualified provider, you will be well on your way to establishing a profitable home based internet marketing business.

Keep in mind that while there are many home based internet marketing business enterprises in operation today, the Internet and commercial activity on the Net continues to grow at an extremely fast pace. While there are many home based internet marketing business providers and enterprises in operation today, there remains room for more qualified home based internet marketing business enterprises and providers today.

If you do decide on starting a home based internet marketing business, and you have weighed all the pros and cons, go for it. But when you start your home based marketing business you will need to remain dedicated and focused on you task. There are no “easy money” opportunities on the internet, so don’t be fooled. Hard work and a solid business plan are the only tools you will need to be successful with your home based internet business.

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Ways The Internet Has Changed Marketing Forever

The marketing landscape has shifted radically since the arrival of the internet and at amazing pace. After all, just ten years ago people would have asked what’s Google?

Here are seven crucial ways that the internet has changed marketing forever:

1) Cost

There was a time when even the most basic marketing campaigns cost money – and lots of it. Direct mail, for example, meant paying to have materials written, designed, proofed and printed – then delivered to thousands of addresses.

It was expensive, with a relatively poor return on investment. Now, at the touch of a button, you can send an email to everyone on your mailing list for free. And, it’s measurable…which brings us onto the second point:

2) Measurability

With extra pressure to justify media spend, marketing departments need ways to track defined metrics.

Through analytics programmes and other software you can measure your traffic, conversions and ROI and make immediate strategic decisions about your website. It’s not that traditional marketing can’t be measured, it’s just that you have so many more options and metrics to control and analyse online.

3) Reach

The internet isn’t bound by geography. A small business in Devon could easily market to customers in San Diego. While businesses can still use the internet to target local traffic, marketers can now cast their nets into areas and demographics that they wouldn’t have dreamed of a decade ago.

Plus, people can engage with a company any time they like. It can be midday or midnight a website should always be accessible, unlike high street shops constrained by their opening times.

4) Search and keywords

Search is one of the most powerful forms of online marketing. Getting high rankings in the search engines for terms relevant to your business can have a huge effect on sales. The beauty of search engine optimisation is that it helps you discover what your customers want through keyword research and helps you deliver the appropriate results.

Analysing keywords is also free market research. By mapping what users enter into search engines you’re getting a window into your customers’ minds. Instead of paying for focus groups and surveys, or relying on sheer guesswork, you can find out what they want and give it to them.

5) Direction

With most traditional marketing the message is brought to the consumer – sometimes known as push marketing. Online, things are much more complex. Users decide what they want to reach via search engines. They block ads and shy away from hype. Internet marketing is more about engagement or pull marketing. This is why the following is so important…

6) Content

Content reigns supreme on the web. You could look at Google as the ultimate content provider and Google’s ability to deliver relevant content enables it to generate billions in online advertising.

Consumers now use the internet to research, find entertainment, share opinions, read, watch videos, socialise and educate themselves. Customers demand information. An abundance of info can be skimmed, but a lack of information cannot be remedied.

Be useful, meaningful, genuine and open and you’ll avoid getting lumped in with the avalanche of spam and pointless content. You can use SEO and PPC (Pay Per Click) campaigns to help ensure that you deliver relevant content that users love.

7) Interaction

When marketers throw around the words social and web 2.0 they aren’t just using buzzwords (well, maybe just a little.)

The internet is build on interactivity whether that be through social networking sites or simply clicking on a hyperlink. Internet users now demand the ability to connect with each other online through blogs, comments, personal profiles, reviews, favourite lists anything that allows individual expression.

The significance of this for the canny marketer is that you can’t push products on people online. Customers are now encouraged to engage with a company and its brand, offering feedback, connecting with like-minded people and even joining social networks. Ultimately, your customers are your best marketers online, and treating them well can be extremely productive.