Posts Tagged ‘footing’

Internet Marketing – Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.

Advantage of Internet Marketing

– your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to

– the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail

– updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email

– if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier

Disadvantages of Internet Marketing

– online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product.

– slightly over 50% of households shop online. While that number will continue to grow, you are reaching less than two out of three households.

– the internet is still regarded as a source of information gathering for the majority of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer the live interaction when they buy. If you have a small business with one location, this may deter customers from buying.

– easier to have outdated information on your site, thus timing of updates is critical

– there is no replacement for good old fashioned customer service. The majority of internet marketers lack customer service and inquiry response programs. As a result, many online visitors to your site will already have painted your site as poor service before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are looking for. Many sites were created with a marketing view, not a customer service point of view.

– is your site secure? Does your customer know this? There are many incorrect stereotypes about the security of the internet out there. As a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card info stolen is a clear and present danger in the minds of your visitors

– there is a lot of competition for your product already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are looking for quickly, they are gone.

– many web visitors expect something for free. What do you have to offer them?

There are many other pros and cons of internet marketing. Its important for you to consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an internet marketer.

Build A Solid Footing In Internet Marketing With These Tips

It is true, hard work is what will make your site very profitable. You don’t want to invest time and money into an unsuccessful endeavor. Ensure you are going the right way by reading this article.

When creating your website, think interesting but tasteful as the look you want to achieve. The heart of any Internet marketing strategy should be your website. Interesting articles and a user friendly design will go a long way in keeping visitors on your site. The design should engage the audience to pay more attention to what is within the site and will keep them looking through it.it.

Your emails are very important when you are Internet marketing. Make sure they stay protected! Avoid using those free email services since they tend to delete all the old messages. Keep track of the historical emails you send.

The purpose of Internet marketing is to recognize a problem in which you should fix. It is important to address problems first thing in the day. Helping people solve their issues with your product or service is how word of mouth generates business.

Edit your content and headlines often. Keep track of the effects it has on your traffic and sales. Stay with the most effective and powerful image that you find works to bring in traffic and sales. It is very important to listen to your customer, since that will increase profits.

One tip you should follow is offering retail and wholesale prices. A good way to sell more of a product is to go wholesale; you will still be profiting, just might not as much.

Ensure your website has relevant information your customers desire. Having a one page site with only the hours of operation listed will not boost your number of customers. Include articles, reviews and any other content that helps potential customers know that your business is of high-quality.

Video marketing provides an excellent way to promote your business on the Internet. The addition of a short video to your site can really work well to attract the customer’s interest in what you are offering. Think of ways to mix up the way you send out videos and the rewards will benefit your greatly in the end.

You can create FAQ’s to help advertise your product. For each question or issue, offer a thoughtful answer, and mention products that you sell as a solution when appropriate. Phrase the questions so you have an opportunity to offer your products without it being too obvious.

When you give the option to put ads on your site make sure that the affiliates have a good reputation. If you demonstrate an association with big brands, customers will be likely to assign you some extra legitimacy. This move will help you to drive traffic to your site and establish your site as a good one to go to for credible information and goods.

Incorporate words like “limited” in your advertisements. When people get tired of what’s on offer at their local shops, they choose to shop online. They are looking for something that is different and unique. If you sell something unique, they know that they must buy it quickly while supplies last.

In virtually every case, the core of a good Internet marketing campaign is compelling content.