Posts Tagged ‘google adwords’

Virtual Real Estate. How to Cash in on Internet Investment

Virtual real estate is leveraging the internet and investing in its online space, whether that be an online store, website or domain name.

Investing in the internet in this way, is commonly known as Virtual real estate and has been happening for quite some years with the buying and selling of domain names. Wikipedia lists some of the most expensive domain names sold on record, one of which was Toys.com, which was sold for $5.1 million dollars in 1999. What this means is, that someone had purchased the domain name for the regular price approximately $15, then resold it to Toys ‘R Us for a profit of more than $5 million dollars.

While there has been much buying and selling of domain names, most of the highly sought after single-word-domains have already been registered, leaving the longer, niche specific names to be invested in.

SO how do you cash in on an internet investment these days?

Well I’ve discovered three ways.

The first is investing in, and then selling niche specific domain names. You need to research keywords in niche markets using the Google Adwords Keywords tool, or the Wordtacker tool. Try to target keywords which contain 2 or 3 words, which receive high traffic, for example “weight loss” or “easy weight loss”. Then go to a domain name provider such as Crazy Domains or Go Daddy and enter the keywords as a domain name in their search box to see if it’s available. If it is and you feel this would be a lucrative business name for a future online business, then go ahead and register it. This becomes your Virtual Real Estate investment, where you buy and hold, just like a regular investment strategy. You keep your piece of internet real estate (your domain name) until, someone contacts you because they want to buy it, or you actively seek to sell it, or auction it to the highest bidder.

The second way to find lucrative virtual real estate to invest in, is to follow the same principles of keyword research, but this time apply the investment strategy to an internet platform, such as Facebook. Here you may be lucky enough to capture an investment using a double keyword such as “weight loss”.

The third way and by far the most lucrative and exciting, is to exploit the newest internet platform being launched right now. You will want to learn more about this new internet platform, because you have plenty of opportunity to invest in the best store names now- before they are snapped up by others, simply because this hottest internet platform, is in its infancy in terms of investment. Store names are the equivalent to domain names, on this revolutionary new internet platform, which means you could get the equivalent of “toys.com” for yourself now. The Virtual Real Estate on this new, cutting edge platform could be your most lucrative investment yet.

Stay tuned for more articles on Virtual Real Estate, internet real estate investing and this revolutionary new platform.

If you would like to jump ahead of my next article, then you can find out more, right away on my website The Age Of Voice Marketing.com

N. Georg

Internet Marketing – Short Term Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy

The single best short term marketing strategy is pay-per-click marketing campaigns. A -PPC- campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on -content- or -search- results. Select only -search- results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?

Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.

Online Business And Internet Marketing Tips – How To Launch A Successful Google Adwords Campaign

Controlling a Pay Per Click campaign for your web business or Online marketing venture could be demanding in the beginning as well as very intimidating. However, you will find numerous techniques to produce an offer for marketing online without needing tedious responsibilities or difficult processes.

Leading pioneers like Perry Marshall make many high revenues from his Pay Per Click campaigns. He’d designed a step-by-step process on where success could be achieved. Besides doing reading through or likely to workshops for some time, you are able to perform a couple of simple techniques to uplift your campaign and expand your revenue energy.

You will find 5 ways to make sure that the campaign produces very effective recent results for your web business or Online marketing venture. They are:

1. Use effective keyword tools. You will find lots of keyword tools or software that may be seen on the web. You don’t really call for a lot of cash out and obtain the most appropriate one required for your campaign. A good example of a highly effective tool for producing keyword ideas is Wordtracker where effective lists of key phrases supports you together with your campaign.

2. You should know of the items competing online companies and Internet entrepreneurs are presently doing. Within this type of business, understanding what others have or do is really a way to succeed. It’s a large mistake should you haven’t cheated key phrases specific from your competition. You can observe which key phrases have greater bids than the others and just how large they would like to spend to allow them to assure safety from others as if you.

3. You need to know using and implement advertising messages within an effective manner. Adwords advertisement are only able to possess a couple of lines of text along with a certain quantity of figures. The result is a particular limit. It takes you to definitely convey more space for use effectively. The very first 2 lines should tell your audience from the benefits provided by your web business, items or services . They are around the left space lists. The rest of the space should be employed to communicate the initial benefits your target clients can profit from your online marketing business, items or services.

4. Don’t let yourself be quite happy with only a second ad listing page for relevant searches and writer content. If you’re able to, you need to cut lower your financial allowance cost before altering your bids. Cutting your bids will break the rules probably the most wanted just right the 2nd page where your advertisements could be visible.

5. Undergo another advertisement. Testing that which you have is yet another strategy by which Perry Marshall has examined for his Pay Per Click Campaign. Just a test on for you to have solutions inside a more fast way, rather than choosing one ad.

These web based marketing and Online business tips will optimize the advantages you will get out of your marketing and advertising campaigns. Make certain to see experts in the market for additional tips and methods that have labored on their behalf. Bear in mind the same methods, techniques won’t ever always provide you with the same results. What this means is improve in your fundamental understanding about offline an internet-based business and marketing. This will surely improve your odds of growing your web business sales and Online marketing profits.