Posts Tagged ‘internet user’

High Network Latency And Satellite Internet – Separating The Facts From The Myths

Whenever a prospective ISP subscriber is considering a satellite internet service, two words immediately come to his mind: high network latency and satellite internet.

It is true that satellite internet services have been criticized for their rather high network latencies. But is this really an issue? Is it a deal breaker? Does high network latency spell the downfall of satellite internet services?

In this article, we are going to discuss what is true and what is not true about high latency and satellite internet services. We will separate the facts from the myths with the hope that you, the prospective ISP subscriber, will be able to decide for yourself if a satellite internet subscription is worth the investment.

The first thing we have to tackle is the definition of high network latency. To do this, we must discuss briefly how internet connections work.

Basically, latency refers to how long you have to wait to get the data that you need. Whenever you use the internet, you send packets of data (corresponding to your request) to your ISP. Your ISP, in turn, fetches your request from the server where the data you need is located. Once fetched, your ISP will transmit the data back to you.

Immediately, one will realize that latency has something to do with how far your ISP is located. If you’re in the US and your ISP is likewise located in the same country, latency is expected to be low.

The problem is, satellite internet users transmit their data request to a satellite located thousands of miles from the earth.

This is the cause of high latency for satellite internet users, and this is why high network latency and satellite internet are often mentioned in the same sentence.

Indeed, high network latency and satellite internet are inimical with each other.

But will this pose a problem for the satellite internet user?

Not always.

The issues about high network latency and satellite internet usage really depend on the online activity that the user engages in.

If the user merely wants to browse websites, check emails, or connect via Facebook – activities which only involve the transmittal and retrieval of lines of text commands – the latency rate is negligible. Studies reveal that the delay is only between 500 and 900 milliseconds (ms), which constitutes a very slight pause before a website loads up.

The same goes for downloading files from the internet. Satellite internet users are only expected to lose a couple of minutes when downloading files above 500MB. Again, this is an issue which is completely negligible.

However, for online activities that require an almost instantaneous transfer of data, high network latency and satellite internet can present some problems.

If you’re using a satellite internet connection for Voice Over Internet Protocol (VoIP), for example, calls may experience some slight delays in transmission and reception. This is a relative issue, as many satellite internet users can deal with one or two seconds delay in communicating via VoIP.

The same delay is true for video streaming, however. But with many video sites offering buffering features, this can easily be remedied by pausing the video until a substantial portion thereof has been loaded.

The biggest problem confronting high network latency and satellite internet concerns online games. Most MMORPGs, for example, require a minimum latency tolerance for optimal gameplay. If you have played World of Warcraft, you’d know that a 300 ms latency can spell the difference between beating a raid boss and wiping the entire raid group.

Truly, high latency is part and parcel of satellite internet usage.

But advancements in technology are quickly correcting this issue, and it is expected that by 2013, the latency rate would be comparable to traditional ISP choices.

Additionally, high network latency cannot take away the many benefits that a satellite internet service can provide – connection in remote areas, fast connection speed, cost-efficiency in the long run, less risks of service outage, and ease of assembly and use.

High network latency and satellite internet can indeed pose some problems. But these problems are not that big to take away the total online enjoyment of the satellite internet user.

Internet Marketing Strategies for Your Business

Businesses today have found a modern way of marketing their products and services and this is through the internet. Internet marketing or online marketing has been around for the past decade, helping businesses broaden their market and make better revenues.

Online marketing works to invite more traffic to a website in order to gain more sales. There are a lot of methods by which this medium of product promotion is done, and some of them will be discussed briefly in this article.

One of the most widely utilized systems of online marketing is the Pay Per Click (PPC) strategy. This method works by paying certain websites to post your website’s link on their page. Every time an internet user clicks on the link, the business owes the affiliate website an amount of money. This is a win-win situation wherein the affiliate website gets to earn money from the clicks acquired, and the business also gains more viewership on its website. Furthermore, additional revenue is generated on the affiliate’s end if these views eventually turn into successful business transactions.

Pay Per Click utilizes keywords in such that the advertisements will appear on the affiliate website when a certain word or phrase is entered and is found to be related or similar to those that are contained in the advertiser’s keyword list. PPC therefore works well if the right keywords are targeted by the marketing gurus. Today, there exist a number of network operators that provide PPC services.

Another method of internet marketing is through search engine optimization. This method strives to keep a particular website on the first pages of search engine results in order to boost traffic. This method of online marketing can yield purchases by being able to keep up high page rankings. Business owners can even find out their ranking in relation to their competitors so that counteracting measures can be devised and implemented. SEO can be achieved through numerous techniques which are now widely used by many online marketing experts.

Among the many techniques of search engine optimization is link building. Through this technique, traffic is driven to a website through the in-bound links that two parties agree to publish on affiliate web directories.

Another technique in seo is social bookmarking. This seo technique works by providing search engine indexes for particular websites. Users can also find a website easier when it has been bookmarked in social bookmarking sites.

Content writing is also a seo technique widely used by many companies today. Through the inclusion of optimized keywords that are cleverly embedded on the articles, the search engine spiders are able to find these websites and put them accordingly on the search engine results. The more optimized the keywords are, the higher the chance will be for the website to land a good page ranking.

These aforesaid online marketing methods are all ways in which you can improve your business sales. Whether you choose to go for PPC or SEO, be sure that you use the most up-to-date techniques that will help you stay on top of your game.

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