Posts Tagged ‘marketing strategy’

The Advantages Of Internet Marketing Vs. Traditional Marketing

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in todays fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at

What Makes Internet Marketing Effective Compared To Traditional Marketing

Traditional marketing was once a popular method of marketing for all the businesses. Most of the advertisers used to target mass audience through different mediums like print, television, radio, etc. But with advent of the Internet, the last few years have seen a shift from traditional marketing to Internet marketing. The effectiveness of Internet marketing made many businesses adopt this new marketing strategy in todays competitive world. Some of the benefits of Internet marketing over the traditional marketing are listed below.

Global exposure
The biggest advantage of the Internet marketing is the global exposure it gives to a business and its products/services. It has helped the businesses to break the common barriers of international marketing like communication, location, currency, etc. Internet marketing enables any business to reach its global clients with greater ease and also makes their business well known internationally without spending hefty amounts on advertising. Unlike traditional marketing which has limited reach, the Internet marketing reaches wider range of audience in less time.

Targeted marketing
Though traditional marketing, to some extent, enables targeted marketing (by choosing particular TV/radio show), it can never perform as precisely as how Internet marketing does. It enables you to specifically target a group of customers which you think are more likely to buy your products. For instance, if you want to target young people between the age group of 20-25 years, you need to concentrate and advertise more on the sites where they spend most of their time (Eg: Online shopping stores).

Quickest way of promotion
Internet marketing has become widely popular as the efficient, fastest, and the most flexible medium of promoting products/services. Compared to traditional marketing, which is time consuming and rigid (no option to format the ad as and when required), Internet marketing enables you to instantly update a page/ad with latest products and offers. This is an effective way of promotion, as it facilitates faster and better reach to the audiences.

Real time results
Internet marketing enables the business to see real-time impact of the marketing strategies. As the results are quick, a business can easily know where it is going wrong. Thus, by analyzing the problematic areas, the business can take measures to rectify the mistake or can completely change to a new and better strategy.

Educate consumers
One added benefit with Internet marketing is that it helps the business to educate the consumer using their website. Having good quality content and useful information not only educates and engages the customers but also converts them into loyal customers.

24/7 advertising
Promotion of a product/service through traditional means like TV, print or radio ads, is time bound. A business cannot have flexibility to continuously display/play their ads 24/7. Whereas in Internet marketing, your product promotion is visible 24/7 which encourages the user to visit your website, know about your product, make purchase at their convenience and comfort.

Measurable
Unlike traditional marketing, where it is difficult to measure the number of sales generated and their impact on the business, Internet marketing is measurable. You can track the number of visitors to the site, demographics, trends in traffic growth, number of searches per product, number of purchases, etc. Based on this data you can easily calculate the return on investment (ROI) generated from a particular promotional strategy and can clearly see the overall value added by it to the business.

Inexpensive
As discussed earlier, traditional marketing is less effective and expensive. In contrast, Internet marketing is more effective as well as low cost advertising strategy which reaches millions of people in no time.

From all the above benefits, it is clear that Internet marketing is much effective than the traditional marketing. However, designing a perfect online marketing strategy specific to your business is essential in order to achieve positive results. For that, you need to take the help of a professional Internet marketing company which uses its expertise to define effective marketing strategies to promote your products and grow your business online.

Internet Marketing – Short Term Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy

The single best short term marketing strategy is pay-per-click marketing campaigns. A -PPC- campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on -content- or -search- results. Select only -search- results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?

Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.

How Internet Marketing Affects Small Business

Using the internet, smaller businesses possess a greater possibility of success through online marketing. Business proprietors in occasions past have needed to pay to be able to advertise their small company, but through efficient utilization of blogs and social networks, both free and affordable advertising reaches a pinnacle mark, and small company online marketing is lucrative and affordable. When getting into small company online marketing, you will start to immediately begin to see the great effects it’s in your business.

One of the ways that beginning your small company online marketing strategy have a great impact on your company is through blogs and social networks. Through popular sites like Facebook, Twitter, and Blogger, your small company may become much more personal by permitting your clientele a behind-the-moments look at your company. Furthermore, any sales or promotions happening in your business could be published with these sites. With proper using these free services, you can start to usher in more revenue and clients that ever!

There’s even the option, for those who have additional cash to invest, that you should get your own domain reputation for your organization. After that, the options are endless. The web site could simply describe your organization and supply contact details, or you might develop it so far as which makes it a location to look, order, or schedule visits online. The cost for any fundamental domain is not so costly, and certainly worth the money. Supplying existing and potential clients this convenience have a wonderfully positive effect throughout your small company online marketing adventure.

After you have established you company websites, after that you can, for a small charge, allow another person perform the advertising for you personally. You will find a variety of companies on the internet that’ll be more than pleased to make certain your site has all the essential elements to create your small company online marketing competitive with possible. Using different marketing methods, these companies can help bring increased traffic to your web page and therefore more clients for your small company.

Through dedication of your energy along with a look after the clients you serve, your endeavor into small company online marketing is definitely an incredibly effective journey. As being a small company is no more a suitable excuse because of not advertising your organization good enough. Heaven may be the limit for small company advertising, and at least heaven does not cost a leg along with a leg!

Best Marketing Strategy Tips To Start Your Own Internet Business

Decide What Business You Need To Maintain

Will you be selling items, information, or services – or a mixture of these?

Perform a large amount of research

Perform a large amount of research concerning the market, product, or information you would like to find yourself in. Make certain there’s a requirement for the kind of things you need to sell which it is simple to and inexpensively achieve your prospects.

Fund your Own Education

Now, trading does not always mean money. Sure you can purchase courses which will train you ways to get began – you need to be careful who you are gaining knowledge from. However, you could simply take time to study effective companies and study from the things they’re doing. You might become an worker or perhaps an intern of an online business that is already effective and learn at work about every aspect of such enterprise.

Possess a Plan

Possess a plan of what you would like to complete and just how for you to do it. Be specific regarding your goals. Get obvious by what type of financial results you need to create, the length of time and cash you are prepared to invest to construct your company.

Become an Enhancer No Inventor

Pioneers got shot by Indians or eaten by lions. Couple of people really develop an authentic idea that’s the next breakthrough along with a financial blockbuster. For many Online Business hopefuls finding a concept or product which already sells and finding a method to enhance it or improve it’s a much safer wager for an opportunity to earn money online. It is possible to service you are able to deliver better? Are you able to increase the value of an item and enhance the way it’s offered?

Be a Student of economic and Marketing

Effective entrepreneurs never stop learning. Create a habit to regularly fund your personal and business development. Study effective entrepreneurs. Read business and top marketing articles and magazines. Take part in training programs to develop your abilities as an entrepreneur. Consider getting a mentor.

Build Credibility

A large barrier to selling on the internet is natural distrust and skepticism of the online consumers. You have to try to rapidly build credibility. To begin with, don’t hide all of your contact details. Make certain you allow your potential and current clients a method to help you find via phone, email, and email. The moment you are able to, solicit and employ recommendations from existing clients or share effective situation studies.

Begin To Build Your List

Couple of individuals will purchase from your site throughout the very first visit. And wishing they’ll return for an additional look by themselves initiative is simply unrealistic. It’s vital to capture the contact details from as numerous of the website site visitors as you possibly can – to ensure that you can keep educating them regarding your items and services making more purports to lure these to purchase from you.

Connect with Your Prospects and Clients Use technology to automate communication with 100s, as well as 1000’s of the clients all at one time. It’s this lengthy-term communication and customer support that can make your company a mega success or perhaps a dismal failure.

Put Around You Success

Most excellent achievements are accomplished consequently of several individuals orchestrated effort. While the thought of managing a solo-clients are appealing in the beginning, as quickly as possible construct your support team bring on other occasions that will help you with repetitive daily tasks. Additionally, seek and spend time along with other effective internet business proprietors. Getting the opportunity to consult with them your challenges and brainstorm new ideas is a fuel for fast development of your web empire.

Copyright (c) 2008 Adam Urbanski