Posts Tagged ‘mass marketing’

Internet MLM Marketing – A Marriage of Two Giants

Internet MLM marketing combines two unique marketing strategies that, when harnessed together, create a dynamic business platform. These two concepts are multi level marketing and online marketing. People have been building profitable home businesses for years using multi level marketing. In the past 15 years a entirely new field of marketing emerged with the growth of the internet. Companies like Google, Ebay and Amazon introduced the world to the concept of internet marketing.

Multi Level Marketing, or MLM as it is commonly referred to, is a business model built around relationship networks. Historically, the concept of network marketing has been the distribution of goods and services through direct sales to a personal network of friends, family and acquaintances. From there sales were made to the friends of those friends and to their extended networks of friends. This was most often accomplished through small group meetings and one on one interactions.

Internet marketing on the other hand is a mass marketing concept and less relational by nature. A savvy online marketer can get their message, product or service in front of a wide audience in a very short time. Additionally an internet marketer is free from the expense of maintaining a brick and mortar store front and has very minimal overhead costs. When done successfully, online marketing can generate massive results in a greatly reduced time frame.

The most common problem when joining these two marketing disciplines together is the lack of cross training in the required skills needed to make such a marriage work effectively. For example in traditional multi level marketing the emphasis is on promotion of the product and business opportunity, because it assumes an existing relationship. In online marketing the emphasis is on personal branding, because of the lack of relationship. An online marketer needs to introduce themself to the prospect and create a reason for further dialogue. Because internet marketing is a high volume approach, the internet marketer must learn to nurture relationships and trust using mass communication methods as opposed to individualized contact. Simply having a company replicated website and promoting the link to that website is not sufficient to fully exploit the potential of online MLM marketing.

For a network marketer to successfully build their business online, they must become well versed in the systems and strategies that are most effective in the online market place. This includes familiarity with the tools of the trade such as domains, hosting, lead capture forms and email autoresponders. The marketer also needs familiarity with the various avenues of marketing online. This would include such things as pay per click advertising, social media, blogging, article marketing, video marketing and ezines to name a few. In time the MLM marketer will determine which strategies are the most appropriate for their marketing efforts; however, the tools and fundamentals of internet marketing remain very constant.

The best solution for anyone considering internet MLM marketing is to work with a good coach or mentor who is knowledgeable in the basics of online marketing.