Posts Tagged ‘natural search’

Internet Marketing For Tv Repair Technicians

Every day more and more customers are using the internet to satisfy their needs. According to recent studies, over 80% of US consumers chose the internet as their preferred media channel to find what they are looking for, which includes about 40% of consumers who said that they use their mobile device for local search. The reason? Simple the internet offers dynamic, real-time information; customers are now just c lick away from having a technician at their house to diagnose the problem. Back in the day, if you were a local business and you wanted to be found you had to buy an Ad in the yellow pages or you would not be able to be found. That was the only way to advertise. Now, it is essential to have a strong web presence to keep up with everyone else and so that your business can stand out. Of course, one big question for any local business owner is: where on the internet should you be advertising?

The typical approach a customer takes when searching online is using a search engine, of which Google is the leader, followed by Bing and Yahoo. There are two different ways to go about advertising yourself on search engines: through the organic, or natural search results, and through the paid search results, which are the featured search results highlighted at the top and side of the page. A common misconception is that in order to have a good presence online, that you must have a website. This is NOT the case. A nice, easy-to-navigate website is a great tool to have, but it is also a very difficult thing to build yourself and it is quite expensive to outsource. More importantly, a good website is not worth anything to your business unless you are successfully driving the right traffic to it. In order to do that, you will either have to optimize your website so that it ranks highly in the organic search results, or you will need to bid a lot of money on clicks to drive traffic through the paid search results. Search Engine Optimization (SEO) is the practice of improving your natural search rank, which is achieved through a combination of practices in improving the content and design of your website. It is somewhat complicated, expensive to hire a company to do it for you, and takes time before you will see results. The issue for a local business in achieving high rank and driving traffic through the paid search is that it is very expensive, and for that reason is much easier for larger companies or advertising companies who represent many businesses within the appliance industry to achieve.

So where do you get started? Well the goal in your online efforts is clear: you want new customers in your service area who need a TV repaired to be finding your business and picking up the phone and calling you about it. My recommendation first would be to take advantage of every free listing available to you online, which includes getting your name out there through social networking tools such as Twitter and Facebook. But you must realize that these free listings are not going to get you the results that you should be looking for; studies show that 78% of searchers click on the first or second result that they find, so you better believe publishers are not just giving away those listings. For that reason, it is wise to spend your advertising dollars to get listed all over the internet. Different searches are going to yield different results and it is impossible to have one website or to get listed on one directory that is going to be optimized for all of the searches that you want to drive traffic for. Also, try different things, and analyze your results; different businesses have varying levels of success through different advertising formats, you need to find what works best for you.

Internet Online Marketing Success Secrets

Introduction

This article describes and demonstrates the process of how to research the online market for a product. It will show you not only how to determine indicators of the demand for a product, but also how to assess the competition, and will explain why there are two distinct types of online competition to consider. Further it takes you step by step through a workable example, actually doing the research and showing you the results for a real market.

What is the importance of Online Marketing Research?

The distinction here is that the online market place is different from a retail or wholesale market place. The internet is a specific beast and should be treated as such. Forget what you think you know about market research for traditional bricks and mortar businesses. If you are already in business, forget even what you think you know about your direct competitors and their websites.

The reason for this is that the nature of customer demand is different online, and not realising this is one of the biggest mistake many businesses make. This is because there are different mechanisms in place to attract customers. Yes it is possible to get passing trade or the online equivalent of foot fall, but this is not the primary mechanism that online shoppers use to find the products that they want to purchase.

Search Engines, especially the almighty Google, are the key to online sales, and there is no direct comparison within the bricks and mortar retail industry. Search engines allow a potential customer to type in “buy mens’ socks online” and instantly be presented with up to 20 competing shops, with prices only a click away.

Similarly the mechanisms for trade and competition are different online, and online competitors are completely different to bricks and mortar / mail order competitors. Specifically, there are two kinds of online competitor: those in the natural search engine listings; and those in the sponsored ads, that are paying for each click that they receive. Both of these kind of competitors need to be assessed differently. It is possible to compete online in either or both search engine rankings and pay per click.

The Online Market Research Process in short.

There are many ways of going about online or internet market research, however this method takes the guess work out of market research, and replaces it with cold hard facts. If you follow this process step by step, you will probably know more about your chosen market than anyone else in the country, and that will give you a distinct competitive advantage. The process then, broadly follows these steps:

Keywords are Key – Identify the words your customers actually search for when they are looking to buy your products, not what you think they will search for. Assess the size of the market in terms of supply and demand for those keywords. Weigh up the competition in the organic search engine listings. Check out the competition in the paid search results. Decide if the market can be profitable and if you can compete.

If you choose to follow this process the cheap way, that is fine, but understand three important things: firstly, doing something for free does not mean there is no cost, the cost to you may not be monetary, it will be something far more valuable: your time! Secondly, there are lots of potential online competitors out there, but 99% of them are dreamers who are not prepared to put their money where their mouth is. It is your dedication and determination to succeed in launching your online business that will put you a cut above the rest, and part of that is following a professionally prescribed process, not a cobbled together one. Thirdly, as every businessman knows, there is no such thing as a free lunch, there is always an ulterior motive and sometimes that can be hard to see.

As a result then, this article will take you through the most thorough online and small business market research process possible, which will set you up to be fully and quickly informed about your market. This article will show you the tools that the professional marketers use, tools which they probably do not want everyone to know about to be honest!

But this is the real key to success online: doing the whole research process quickly. This is because, you may need to research several markets and business ideas, before you find the best one or the one that is right for you. And if you can not do this process quickly and efficiently, you will still be doing it next year, and the only thing that will have changed is that you are a year closer to retirement age, without being a year closer to retirement liquidity! Follow the process in this document, and it will literally save you weeks and months of your life.