Posts Tagged ‘platforms’

Internet Marketing – Short Term Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy

The single best short term marketing strategy is pay-per-click marketing campaigns. A -PPC- campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on -content- or -search- results. Select only -search- results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?

Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.

Importance Of Yellow Pages In Internet Marketing

Phone Book Mumbai

Phone Book Chennai

Using phone book to grow your company..

Hi here we will discuss, don’t let use phone book to grow our business if so then how to pick phone book site..?

Hi I’m not professional author but would like to explain how do you got success within my business using among the yellow page site and wish to share my experience.

If you start your company the key to the company is marketing strategy of the business , You’ve good items and you’ve got also compensated high money next but when your marketing strategy is week then all of your money and efforts could be useless .So even when you’re selling good items and items that highly demandable in market but when individuals will not arrived at know that you’re selling this type of items you would then not get profit you have believed before beginning your company and daily you can get depressed and lose your hope.

In order I stated before marketing is an essential element in business no matters if your company is big or small .If this involves marketing, you might have different idea in your head and various platforms. you may be thinking to market on television, magazine ,start your campaign ,news paper ,internet marketing on internet sites ,So you will find different platforms you are able to most likely think for the business.

Here I wish to discuss why I’ve decide to advertise on phone book no other platform. First When we consider advertisements on tv. these days television advertisements be pricey because of growing rate .So my company was small .I possibly could not advertise in television .Exactly the same factor happen with news paper and magazine adds, If you have small company and budget then advertising on tv ,news paper or magazine isn’t wise decision.

For those who have internet business that sells items online on any mirror sites you will want to locate platform regarding to that particular. On other hands you should also choose which type of user you need to target for the business. So that all this stuff cannot be possible with TV and news paper advertisements. So rather than focusing on all customers you have to target particular group. Using this method you receive benefits that exist more site visitors to your website which are really thinking about your items and you’ll also remain in your financial allowance limit.

Here my point is, for those who have website that sells items then online marketing is best way to develop your company by mean of online marketing you are able to achieve bigger audience at low coast and effectively improve your business revenue..

You will find also many methods for you to advertise your items on the internet weather you can begin any affiliate campaign or choose search engine optimization for the reason that you must have a great understanding about internet search engine technologies So we’re not speaking about this here.

And So I have made the decision to provide advertisements on phone book bear in mind everything points I’ve talked about before, In beginning I have tried personally to pay for cash on many phone book sites but I didn’t get good response all .

So second factor you have to evaluate your profit and areas that’s providing you with good profit so you have to know how to pick this sites .So from the next time I only advertise on sites which giving me good profit. So here are a few question you need to observe before selecting this website .

What exactly are what you ought to know when you need to choose any yellow page site. You need to know when they achieve towards the metropolitan areas that you wish to target people. Could they be supplying 24 hrs customer care..?You should know of little about how exactly much and which type of clients they’ve .you have to check their customers feedback. you ought to be knowing if their client have any profit, quite simply when they elevated their revenue .So that all this stuff looks very less important but when you integrate together with your business it might become very vital that you you.

So conclusion is phone book plays extreme role if this involves online marketing .I really hope this information will be useful for you.