Posts Tagged ‘search engines’

How To Use Php, Internet Marketing & Quality Web Content To Promote Your Business

Everyone has heard that content is king when it comes to search engine optimization and just good old plain web site marketing smarts. But how you present that content on your site can also make a world of difference.

PHP is a server-side, cross-platform, HTML embedded scripting language that lets you create dynamic web pages. PHP-enabled web pages are treated just like regular HTML pages and you can create and edit them the same way you normally create regular HTML pages.

Now here is were it gets interesting. Search engines like Google Yahoo and MSN love fresh new content that is changing on a daily basis. But if you are using a java script snippet the search engines will not be able to read the content. If however you are using a PHP type script the content will automatically be transformed into HTML and the search engines will be able to pick it up and read it.

The first thing you will need to do before you jump onto the PHP bandwagon is to make sure your web host provider has PHP support. Most do but if you are only paying for basic services or using a free host you may have to pay for an upgrade. It’s well worth it trust me.

One of the best PHP based scripts you can add to any web site is the forum or bulletin board. Forums will take on a life of their own after several 100 members have joined and are posting threads on a daily basis. If 100 members seems like a lot think again. I have one work from home internet business forum and after just 2 month I already have over 70 members. Each time someone posts to the forum the HTML changes and the search engines treat it as new content.

Another great PHP script you can add is the link directory. You can actually set up a categorized reciprocal link directory with 20 links on each page and the process is completely automated. I have mine set up so that I have to approve each link first but if you want you could by pass this so that once your script is set up the directory will just start to grow all on its own with no additional work on your part. Again each time someone adds a new link you HTML page is changing. Make sure you add categories that are relative to your main theme. My directory for example has categories for work from home , internet business and business opportunities because that’s what my web site is all about. Also make sure you have added instructions on how they can link back to you. This is the reason why I like to approve all my liks first. No reciprocal link back to my site NO directory listing.

PHP can also be used for blogging. WordPress is one of the most popular PHP script based blogging tools. I have not used WordPress but I do use blogger for all my blogging. A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order). Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of “blogging”. With a blog or web log you can make daily posts on almost any subject matter creating new content for the search engines to crawl. To date Yahoo seems to be giving a bit of an edge to all my blogs incuding my work form home internet business news site. Ironically most of the post on that blog come from yahoo and or Google news. This is a great way to get free content on a daily basis for your blog. Just go to Google news or yahoo news and type in the keywords you are using for your blog. Each day there will be a new news article that you can legally use on your blog.

There are many more PHP scripts that you can use on your website to automatically create fresh new content with. The ones listed above are the ones I have downloaded for free and installed to my web host. If you are not using PHP now is a good time to get started.

Internet Marketing Expanded

Internet marketing brings the promotion cycle in with various tools to operate with. Not only does this deal with the Internet, e-mail, promotions, etc., but also includes management of databases and customer relationship systems such as social websites, chatting, or video conferencing. All these do help in raising awareness for your product or service and make you known. It all depends how you use the tools.

Internet marketing comes in many flavors. Some refer to it as web marketing, online marketing, search engine marketing, or email marketing. Which ever the term you apply, it has a bottom line. You link together all the different stages so that your product or services gets promoted properly. This also includes website plan, media placement, advertising, sales, banner ads and making your website known to those great Search Engines.

Keywords! We have heard of them. When we type in a search term, we are typing keywords. As the search is performed, the words you typed in are matched to the websites that contain those words, thus you get a listing of sites. Part of our research is detecting the terms people use to explore with and a keyword that fits into our promotional plan. Competition is hard on the internet. Keyword research takes most of the time to perform.

The results of campaigns can be measured and tracked instantly because online marketing initiatives usually require users to click on an advertisement, visit a website, and execute a targeted action.

I remember when the internet first came on for us to use. How exciting it was to download a browser, or find a chat client to talk to people with. There wasn’t any ads or marketing (per see) like there is today. You just typed in a word and bingo, you had your list. Back then you had to learn HTML in order to develop a website. Today, the coding is done behind the scenes. All we see is the picture of our creation.

Today, there are millions of websites to see. If it was not for the marketing we have, most of them would not be discovered. To do a good job in Internet marketing, just have a good knowledge of what you are doing and an eye for details.

We hear about how “easy” it is to become rich using the internet. I think part of this is true. You can become “comfortable”. You will not become rich overnight like they claim. To get there is another story which involves a lot of hard work and the will to do it. There is much to find out, much to explore, much to put together that will let you be comfortable in the task. Using the internet for your business is a process that is ongoing. Actually, it all begins with a website.

There is no one special way to do Internet Marketing. There is no pre-defined way of strategies we need to perform and think of. This is what makes this so neat! We all have our way of doing things, so my way of approaching marketing would be different than your way. The question though is the same. How do we maximize the tools so that we can properly get our product, service, and company recognized around the world?

How Does Internet Marketing Positively Affect Your Business

Making it online as an enterprise is as tough as it is in the real world, maybe even more. There are billions of websites active on cyberspace today. And you’ll probably find a million serving your niche. As such, you can’t expect to have a huge share of the market, even if you possess some of the most affordable, unique and high-quality products and services. To get ahead, you will have to sell your brand extensively, first and foremost, before you highlight what you have to offer. This is the reason why the concept of internet marketing was born and continues to be one of the most important facets of online business.

Generally, internet marketing allows up and comers to stake their claim on the world wide web consumer population and go against competition, in spite their superiority, tenure and popularity. It allows them to level if not surpass those that have been in the industry long before them, and convince people that they are a better option as far as being a product or service provider goes. And since people often consult search engines for their needs and questions, online marketing particularly involves a number of paid and organic activities that secures you a strategic position in sites like Google, Yahoo and Bing. But this particular endeavor is not without its hitches. For one, it is as demanding as running the business itself. You need to secure consistency and quality if you are to reap desired results. However, if you have a reliable SEO company on board, you won’t have to worry about getting overstretched beyond your start up capacity.

Now, aside from popularity and competitiveness, you also stand to gain global exposure with a good SEO campaign. It’s no secret that the internet is something used worldwide, which means what you do to promote your business will be seen by people from different countries and from all walks of life. On top of that, you also get to take advantage of the results for a longer period of time. Unlike post ads and 30 second adverts on television and radio which just pass by, a small banner on Google will give you publicity for at least a month. More sophisticated optimization plans will enable you to target your consumers so your business and ware can be more relatable. And with the right SEO company, you can get to save on marketing costs in general. Perhaps, if you are well-rounded enough, you can even supervise some of the tasks yourself and minimize the fees you pay for SEO services.

There are a lot of search engine optimization firms online that you can consult for special services in line with internet promotion. You can base your choices on review sites or what search engines themselves endorse. After all, ranking is revealing of an SEO company’s actual web marketing abilities. However, it is best that you acquaint yourself first to the whole SEO process before you go hiring anyone so you do not end up getting duped. It would also be a smart move to consult other people you know are availing of the service so you’d have a standard to measure your experience and success against.

For more information about orlando seo company and internet marketing orlando visit our website dev8.net.

Most Common Internet Scams

For years, internet marketing has become one of the fastest ways to make money apart from Forex. More and more people are joining the various home business opportunities believing that they can earn big money easily with minimum effort after being promised by so-called gurus. Unfortunately, their desire has also become an easy prey for the scammers who also saw internet as a potential money making tool. The only difference, they are out to earn at others’ expense without giving anything or any value in return.

In this article, I am going to highlight the most common internet scams which eventually became the main reason that made most people sceptical and prevented them from achieving success online. I am also going to show you how to differentiate internet scams from real internet business opportunities that really can make you and I rich.

The first internet scam is lottery. The victim once received an email claiming that he has won millions of dollars due to the fact that his email address was being selected in a random draw. From my experience, most of such emails are written in broken English, inconsistent fonts and letter sizes. Secondly, I do not remember there is such a lottery contest called random email selection. Third but not least, it is ridiculous to accept the fact that Google, MSN and Yahoo are organizing a joint venture email selection contest since they are all direct competitors in both email accounts and search engines.

The second internet scam is Nigerian 419 scams. They are far more serious than lottery as they claimed more victims using its deception. Using a software called email harvesting, they gained access to millions of email addresses around the world and started sending scam messages. Those messages come in various forms such as:

1) Unclaimed Inheritance Funds

The victim receives an email that someone has died in a plane crash or some terrorist attack or natural disease and have left a huge inheritance usually 1 million and more. Since the decreased had no family or his family members also died with him, the funds are in the bank suspense account and unclaimed. Because of this, the victim can claim the funds.

2) Hidden Bank Deposits

In this case, the scammer will portray himself to be the son or daughter of a rich businessman who was killed by some jeolous relative or rebels. He will claim that his or her father have deposited a huge sum in the bank secretly and wanted to transfer the fund out of his country for security reasons. He will arrange the diplomat to deliver the money personally or funds to be transferred via Telegram or bank.

3) Contract Funds

In this case, the scammer will impersonate him or herself as a prominent businessman who wants to invest in another country for business purposes. Just like hidden bank deposits, he will want the fund to be delivered by the diplomat he sent or be transferred from bank to bank.

4) Compensation Funds

This is certainly the most deceptive scam. The scammers will pose themselves as ministers, government officials and even anti-fraud authorities. They will put official logos and even picture of prominent ministers in emails sent to many people

In the email, they will tell the receiver that he or she has been identified as one of the victims of worldwide fraud originated from Nigeria even though the receiver is not a victim at all. They proceeded by saying that in order to restore the image of Nigeria ruined by scammers, the Nigerian Prime Minister offered to award each of the victims compensation. The compensation funds can range from $300,000 to even 3 millon dollars in USD.

The last internet scam is charity. In it, the scammer will portray himself as someone dying from cancer and some incurable disease with a few months to live. His last wish to distribute all his money to charities around the world. To do that, he need a guarantor who will agreed for the fund to be transferred into the latter’s bank account and to distribute the fund. The scammer will offer 10 per cent to the guarantor for his or her effort in fulfilling his dying wish.

Whichever category, they are all scams with the intention of conning people of their hard-earned money. To claim those huge funds mentioned in those emails, the receiver has to pay a processing fee again and again. This can go on for months or even years whereby the receiver keep paying but never received a single cent in return. Even if he received a check and some supporting documents, they turned out to be forgery and he can get into legal trouble with the bank for depositing a fake check.

As much as you want to earn good money online, you need to be careful and not easily taken in by those scams. Always check and verify before committing to anything.

A Force To Reckon In This Day And Age Of Internet Without A Doubt!

Website Designing depends on the approach and the strategies followed. You need to create a web page that is able to attract more and more visitors every day. In a few words, you can say that you must be able to get the maximum hits on your website. It is all about using a profligate use of excellent graphics and attractive and striking pictures. First and foremost, you need to understand the requirement and then you must know how to put it there. The answer to the question you must know that what you need to bring about from the website. It is pretty easy to find experienced designers and skillful companies by going online. The only thing which you need to know is your requirement before searching. But you need to extract the correct subjects out of their kinds. This is crucial so that you can get a better developed website. On the whole, with the help of an experienced company you will be able to get polished and easy to navigate website, What is more, these companies create websites that are SEO friendly. Without a shred of doubt, you can say that this is the main benefit of using these experienced companies. These companies create an impact on the results of your business as the online visibility of your trade enhances. Get fruitful results and make the most of it! What is more, a lot of experienced and practiced designing companies are now rolling in a distinct way, following the appropriate rules to plan a specific site. Go online right away! Get the best and reap huge dividends! Increase your online sales and reap a lot of benefits right away! Get the best one for your trade! With a little homework and proper exercise you can select the best organization that suits your necessity. For this purpose you can log on to a lot of related websites. Go online right now!

If you want to make your site searchable then you must go for optimization with search engines. This is one of the basic strategies to get the maximum hits. On the other hand, the main keywords must be included into the writing contents of the site. This really helps one in locating the website and that too in an easy way. In addition, these factors and things upsurge the relevancy of the site. The created website must be in tandem with the business functionality. To get a perfect look this is essential. Designing must be done accordingly and the selected designer must be knowledgeable. Also, the website must be compatible with all the prevalent browsers. On the whole, the website must contain attractive graphics and informative contents.