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SEO Copywriting Tips iLocal Business Internet Marketing York PA

Search Engine Copywriting

In todays post we are going to take a look at the art of search engine copywriting also known as SEO Copywriting. We will analyze the concept behind copywriting and also give some useful tips that will help down the road when you are writing an ad. SEO Copywriting consist of quality content and strategic placement of words in an article in order to rank higher in search engines. These articles give us authority over other websites and helps Google rank us. This is why a business blog is so important. You are not only spreading news, but you are also building a strong back link foundation that points back to your website, giving it what we call -link juice- 24/7.

The first thing we must look at is our headlines. Now a headline can pretty much mean the difference between success and failure. So be careful and make sure you choose an appropriate title for your articles or landing pages. According to a study, people are 5x more likely to ONLY read the title of your article. Most wont even read the description or body, just the title. If the title is not eye catching or exciting sounding, then the article is going to get no clicks. People and search engines want descriptive short titles. So get to the point, and do not be afraid to experiment. See what words best for your niche.

Search Engines Vs People

Remember that we are employing Search engine Copywriting techniques so that we can rank better in search engines, but we must not forget that we are talking to humans. We do not want to write an article that just has a bunch of grammer errors and bolded keywords. We want to make sure the content is informing our readers as well as benefiting them. You have to ask yourself, would I read this material? Make sure you write not only for the search engines, but also for the people as well. After you have your first draft complete, take a break and walk away from it. Come back with a refreshed mind and make any necessary changes. When you feel the content is ready, shoot it out to a couple friends and see what they think. Having other professional and friendly opinions can be huge. Fresh eyes tend to see things differently and have a better point of view. Since you wrote the content, you are going to be a little biased towards it. Do not get frustrated with the responses, make sure you take it as constructive criticism and use it to better your content. Call To Action If you have a lot of content you want to lead your readers to your required destination. The best way to do this is to add a call to action your content. The best place for a call to action is after you have described what it is you are offering. You want to lead the reader to the call of action, never force it. Readers who wish to learn more can then follow your call to action. Make sure your content is organized and readable not only to the search engines, but to the readers as well. Make the call of action bright and eye catching, so the reader can see it and know exactly what they must do.

Conclusion

SEO copywriting is a very important step when it comes to ranking higher in search engines. If you are not a great writer, then the best road is to hire a professional. A professional can hand all of your copywriting needs and they will make sure that your content is written for the search engines as well as for the readers. SEO Copywriting has become a science unto itself. There is no exact way to approach it, we only have guidelines we must follow that are given to us by the search engines. As long as you follow the rules and keep feeding your users quality content, then your search engine rankings will rise, as well as your visitor count. Remember, put yourself in the readers shoes. Make sure you are giving them valuable information. If you reward the users, then the users AND search engines will reward you.

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