Posts Tagged ‘traditional marketing’

The Advantages Of Internet Marketing Vs. Traditional Marketing

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in todays fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at

Ways The Internet Has Changed Marketing Forever

The marketing landscape has shifted radically since the arrival of the internet and at amazing pace. After all, just ten years ago people would have asked what’s Google?

Here are seven crucial ways that the internet has changed marketing forever:

1) Cost

There was a time when even the most basic marketing campaigns cost money – and lots of it. Direct mail, for example, meant paying to have materials written, designed, proofed and printed – then delivered to thousands of addresses.

It was expensive, with a relatively poor return on investment. Now, at the touch of a button, you can send an email to everyone on your mailing list for free. And, it’s measurable…which brings us onto the second point:

2) Measurability

With extra pressure to justify media spend, marketing departments need ways to track defined metrics.

Through analytics programmes and other software you can measure your traffic, conversions and ROI and make immediate strategic decisions about your website. It’s not that traditional marketing can’t be measured, it’s just that you have so many more options and metrics to control and analyse online.

3) Reach

The internet isn’t bound by geography. A small business in Devon could easily market to customers in San Diego. While businesses can still use the internet to target local traffic, marketers can now cast their nets into areas and demographics that they wouldn’t have dreamed of a decade ago.

Plus, people can engage with a company any time they like. It can be midday or midnight a website should always be accessible, unlike high street shops constrained by their opening times.

4) Search and keywords

Search is one of the most powerful forms of online marketing. Getting high rankings in the search engines for terms relevant to your business can have a huge effect on sales. The beauty of search engine optimisation is that it helps you discover what your customers want through keyword research and helps you deliver the appropriate results.

Analysing keywords is also free market research. By mapping what users enter into search engines you’re getting a window into your customers’ minds. Instead of paying for focus groups and surveys, or relying on sheer guesswork, you can find out what they want and give it to them.

5) Direction

With most traditional marketing the message is brought to the consumer – sometimes known as push marketing. Online, things are much more complex. Users decide what they want to reach via search engines. They block ads and shy away from hype. Internet marketing is more about engagement or pull marketing. This is why the following is so important…

6) Content

Content reigns supreme on the web. You could look at Google as the ultimate content provider and Google’s ability to deliver relevant content enables it to generate billions in online advertising.

Consumers now use the internet to research, find entertainment, share opinions, read, watch videos, socialise and educate themselves. Customers demand information. An abundance of info can be skimmed, but a lack of information cannot be remedied.

Be useful, meaningful, genuine and open and you’ll avoid getting lumped in with the avalanche of spam and pointless content. You can use SEO and PPC (Pay Per Click) campaigns to help ensure that you deliver relevant content that users love.

7) Interaction

When marketers throw around the words social and web 2.0 they aren’t just using buzzwords (well, maybe just a little.)

The internet is build on interactivity whether that be through social networking sites or simply clicking on a hyperlink. Internet users now demand the ability to connect with each other online through blogs, comments, personal profiles, reviews, favourite lists anything that allows individual expression.

The significance of this for the canny marketer is that you can’t push products on people online. Customers are now encouraged to engage with a company and its brand, offering feedback, connecting with like-minded people and even joining social networks. Ultimately, your customers are your best marketers online, and treating them well can be extremely productive.

What Makes Internet Marketing Effective Compared To Traditional Marketing

Traditional marketing was once a popular method of marketing for all the businesses. Most of the advertisers used to target mass audience through different mediums like print, television, radio, etc. But with advent of the Internet, the last few years have seen a shift from traditional marketing to Internet marketing. The effectiveness of Internet marketing made many businesses adopt this new marketing strategy in todays competitive world. Some of the benefits of Internet marketing over the traditional marketing are listed below.

Global exposure
The biggest advantage of the Internet marketing is the global exposure it gives to a business and its products/services. It has helped the businesses to break the common barriers of international marketing like communication, location, currency, etc. Internet marketing enables any business to reach its global clients with greater ease and also makes their business well known internationally without spending hefty amounts on advertising. Unlike traditional marketing which has limited reach, the Internet marketing reaches wider range of audience in less time.

Targeted marketing
Though traditional marketing, to some extent, enables targeted marketing (by choosing particular TV/radio show), it can never perform as precisely as how Internet marketing does. It enables you to specifically target a group of customers which you think are more likely to buy your products. For instance, if you want to target young people between the age group of 20-25 years, you need to concentrate and advertise more on the sites where they spend most of their time (Eg: Online shopping stores).

Quickest way of promotion
Internet marketing has become widely popular as the efficient, fastest, and the most flexible medium of promoting products/services. Compared to traditional marketing, which is time consuming and rigid (no option to format the ad as and when required), Internet marketing enables you to instantly update a page/ad with latest products and offers. This is an effective way of promotion, as it facilitates faster and better reach to the audiences.

Real time results
Internet marketing enables the business to see real-time impact of the marketing strategies. As the results are quick, a business can easily know where it is going wrong. Thus, by analyzing the problematic areas, the business can take measures to rectify the mistake or can completely change to a new and better strategy.

Educate consumers
One added benefit with Internet marketing is that it helps the business to educate the consumer using their website. Having good quality content and useful information not only educates and engages the customers but also converts them into loyal customers.

24/7 advertising
Promotion of a product/service through traditional means like TV, print or radio ads, is time bound. A business cannot have flexibility to continuously display/play their ads 24/7. Whereas in Internet marketing, your product promotion is visible 24/7 which encourages the user to visit your website, know about your product, make purchase at their convenience and comfort.

Measurable
Unlike traditional marketing, where it is difficult to measure the number of sales generated and their impact on the business, Internet marketing is measurable. You can track the number of visitors to the site, demographics, trends in traffic growth, number of searches per product, number of purchases, etc. Based on this data you can easily calculate the return on investment (ROI) generated from a particular promotional strategy and can clearly see the overall value added by it to the business.

Inexpensive
As discussed earlier, traditional marketing is less effective and expensive. In contrast, Internet marketing is more effective as well as low cost advertising strategy which reaches millions of people in no time.

From all the above benefits, it is clear that Internet marketing is much effective than the traditional marketing. However, designing a perfect online marketing strategy specific to your business is essential in order to achieve positive results. For that, you need to take the help of a professional Internet marketing company which uses its expertise to define effective marketing strategies to promote your products and grow your business online.

Internet Marketing Strategies for Real Estate Agents

Internet marketing is one of the most effective sets of marketing tools that can be used for success in the real estate industry. Traditional marketing methods such as advertising, writing press releases, and attending business networking events are no longer as effective as they once were. The Internet has opened many opportunities for real estate agents to expand their target markets and make more sales. Using these Internet marketing strategies can help to grow a successful and competitive real estate business.

Internet Marketing with a Blog

Savvy real estate agents know that blogging is one of the best Internet marketing tools available. Blogs started out as online journals, but they have been transformed into a very effective business tool. Real estate agents can use free blogging tools to make regular posts about real estate marketing trends, available property listings, legal issues in the real estate industry, and general information about their real estate businesses. The best thing about blogging is that you can attract customers while also building your reputation and your credibility.

Internet Marketing with a Web Site

Real estate agents really need to have a Web site in order to be successful in the industry. A Web site acts as your virtual salesperson, giving information to prospects and creating an interest in your real estate services. Your Web site doesn’t need to be flashy or expensive; it simply needs to have a few elements. Good design is one element of a successful site, but having a good design doesn’t mean spending a lot of money. Your site design and layout should be easy to navigate and make it possible for readers to find their way from page to page without any problems. Another element of a successful Web site is content that is high in quality. Content can include articles about the real estate industry, information about your services, free reports or e-books about real estate, or a blog about your business. If you have good, useful content, you can attract positive attention and generate more business.

Internet Marketing with Articles

Article marketing is another Internet marketing technique that can be used to the advantage of real estate professionals. Article marketing is simply the act of writing articles and submitting them to online directories. The articles are made available online and potential customers or business partners can find them by performing searches for specific phrases. Internet marketing with articles has several benefits for real estate professionals. It’s a great way to build your credibility in a certain niche and an ideal way to build a positive reputation for your business. It’s also an excellent way to build links to your real estate Web site. When using articles for Internet marketing, be sure that the directories you are using are high in quality. Some directories accept submissions from anyone, regardless of the content or quality of their articles. Always submit to directories that have an editorial or quality control process so that your articles are taken seriously by readers. You’ll also want to make sure that the directories you use allow you to place a biography or link to your site at the end of each of your articles.

Using these Internet marketing tools can help you to successfully promote your residential or commercial real estate business.

How To Make Your Internet Marketing Strategies Work For You

Ever question just how much we study from traditional marketing strategies and just how much will we implement? We obviously realize that online marketing is a lot more busy than conventional marketing techniques and traditional marketing focuses a lot more on getting clients hard way. Just how much does methods like Seo repay?

A well known fact is the fact that Search engine optimization could make you observed among bystanders, but traditional marketing concepts like branding could make you the place to go for prospects.

Take for instance blog leaving comments. A great blog comment can get focus on the website you’re marketing. But there the eye drops. The roi in blog comments thus remains really low. We do too stop blog leaving comments and concentrating on other activities? No. What’s being attempted to state here would be that the energy of blog surveys are underutilized.

If you’re centered on only getting links to your web page then you definitely will not get anything of worth. The concept here’s to depart a great comment that you’re truly happy with. Avoid departing comments that may be designed to depart like good publish! or interesting stuff. Rather write something which individuals will think that you’re a human, even get interested to see your comment or sometimes pay out to depart more comments. Whenever you leave things as a result you market your brand better.

With the alterations in internet search engine calculations for dodging web junk e-mail it is more essential to obtain more genuine human and fewer mechanical content. Everyone knows that simply getting links to some website isn’t enough. Possess a proper flow of internet search engine juice is integral to all of us.

What exactly are also ways aside from blog leaving comments that may be helpful to all of us. Well we have to re-imagine our standard backlink building processes.

A great and reliable approach to take is guest blogging. This way you create a name on your own and individuals reading through your blog could possibly get an impact around the working concepts of the brand. You are able to securely say that you’ll attract better clients. Obviously because the very character of Search engine optimization would be to advertise your content this could come as really miserable to a lot of people. But as everyone knows in traditional marketing is giving your very best things free of charge is definitely the easiest method to attract clients. For instance you’ll certainly buy two packs of cleaning soap when you are getting another one free of charge.

Another way possible to attain clients is thru link demands. It’s a more Professional Bono Publico arrangement. For instance an Search engine optimization firm in Glasgow demands a blogger to include a hyperlink. The blogger eventually ends up opening an advertising and marketing firm and outsourcing high-profile try to the Search engine optimization firm. Learn how to work professional bono.

Now last but never minimal. There is little preach rely upon your brand like buy that which you sell. This being stated all Search engine optimization companies preach CRO for their clients however, many don’t use it themselves. It is usually a great time to improve that old site and produce some zing into it.