Posts Tagged ‘types of marketing’

Internet Research Advantages And Potential Errors

Internet is a fast and ever growing medium with great consequences for social and economic life. The strategic business implications of the internet for any business are far reaching. With the ever increasing internet usage it is becoming the preferred platform for conducting consumer research. The Internet has also brought forth new research capabilities to help businesses adapt to and exploit the technological changes now underway. Secure internet-based research system with integrated software and systems is the future of marketing research. The Internet is increasingly becoming a worldwide data collection vehicle for many types of marketing research, including business-to-business as well as consumer research.

High quality of research data is the primary reason for considering conducting internet research. It is faster, cheaper to conduct and when combined with other modes it can yield higher response rates. Main advantages of internet research are:
Attention span time of respondent: Respondents can choose the take the survey at their most convenient time which eventually improves the scope for best results because respondents are able to give their full attention, taking as much time as they deem necessary to provide well-thought-out complete answers.
Accuracy: Respondents have the option of taking as much time as they need to think about the answer. When respondents see and read Internet questionnaires for themselves, they make their own interpretations, without the influence of a third party.

Control: The logic and flow of the research can be precisely controlled.
Diverse medium: Since pictures, sounds, and video can be integrated into the questionnaire, it can be an ideal medium of research for new product concepts.
Detailed surveys: Internet surveys can be longer and more detailed than any other medium.

High Standards: Internet research conforms to the same high standard demands like any other data collection methodologiesprobability sampling, project control, and advanced questionnaire programming etc.
Cost and Timing: Internet surveys are not only faster and less costly than other surveys but also provide higher quality data.

However, many who are new to internet marketing research are not fully aware of the intricacies of this medium. It looks fast, cheap, and simple. While these companies might never attempt to conduct a telephone survey themselves, because of its simplicity, many are confident they can easily and cheaply conduct research over the internet. But just because something looks easy doesnt mean its so. It requires the technical expertise to reliably conduct such surveys with consistent quality.

Many of these new research firms, however lack formally trained, experienced research professionals, nor do they have the systems in place to ensure proper sampling and data collection. Other potential sources of error in internet surveys include:
Lack of rigorous sampling systems and methods
Lack of random selection of research participants which is due to good lists of people with internet addresses
No callback procedures in internet research
Possiblity of biased response since some demographic groups is more likely to respond to internet surveys than other groups.
Questionnaire programming errors

Poorly conducted Internet research might hamper credibility of all marketing research. It is important that the research industry make sure that clients understand mechanics of internet research and the risk involved in the results, so that clients can make intelligent decisions about the use of internet surveys. Given the challenges it is recommended to use internet with combination with research modes.

How Do I Market My New Business On The Internet

Marketing on the Internet can often be confusing for people, especially ones who are more used to more traditional methods of marketing and advertising. Doing your marketing on the Internet is generally far less expensive than more traditional types of marketing, though, and done correctly will yield great results.

A first answer to the question how do I market my new business on the Internet is to do your research. I know that it often seems like thats always the advice you get. Research, though, is vital to learning what types of marketing best suit your style and pocketbook. So before you start plunking down your money for banner ads, do your homework to find out if this is really the best, most efficient way to market your particular new Internet business.

Planning is also an important part of marketing on the Internet. A common mistake Internet marketers make is to jump in with no real plan. You will want to be certain that any marketing plan you develop fits your budget as well.

The best advice is to start small and work up to more expensive marketing techniques. Doing your research, making a budget, and drawing up a marketing plan for your Internet business will ensure that you get off to the right foot.

Some typical ways of marketing on the Internet are:

Banner ads
Solo ads
Ezine ads
Press releases
Email
Promotional offers
Linking to other sites
Pay-per-click

There are other methods as well, but these are the most common and useful. All of the above methods are extremely effective ways for you to market your new business on the Internet, but a combination of several of them will bring you the best results. It will be up to you to decide which ones work best for you and how much you can comfortably spend.

Marketing by these methods does require close monitoring and the ability to make adjustments when you see something that isnt working or isnt delivering the results you need to grow your business. The great advantage that marketing on the Internet has is that you can track your result easily and respond quickly with any needed changes to your marketing plan.

Perhaps, though, one of the best and most cost-efficient answers to the question how do I market my new business on the Internet is to write articles and post them on website across the Internet. In these articles or at the end, you add your contact information with a link to your site. By providing information people need about topics related to your new Internet business and a link to find your site, you will get a lot of visitorsand more important, lots of sales!

Internet Marketing – for Promoting your business

Internet marketing is one of the best means to promote the business on internet. Despite of its difference from traditional marketing, it is being widely adopted by masses. One of the major advantages of this field is that you can work for this sitting anywhere around the world.

You can find a large number of internet experts who provide different types of marketing supports as well as services. Some of the prominent services include market plan preparation, management of campaigns and marketing consultation services.

Let us briefly discuss about some of the prominent internet marketing services.

Search Engine Optimization:

Search engines are used for finding websites and other useful results over internet. They help people in seeking reliable plus effective information about different topics. Although these search engines are full of vast amount of information distributed in a number of pages, still people generally look for the information only on the first few pages. There are many such websites as well as web pages which exist over internet but are still not known. Main reason for this being their poor search engine ranking placing them at pages that aren’t surfed much. In order to improve visibility of such web pages, search engine optimization is necessary. It is aimed at improving their placement ranking.

Indexing :

Indexing is referred to the procedure of submitting web pages for search engine registration in various internet based directories.

Keyword research :

In order to get proper identification of online business, it is important to identify the keywords or key phrases that are searched for.

E-mail marketing procedures:

It is one of the popular internet marketing tools. Under this procedure, emails are sent to a list of subscribers who wish to receive updates of products as well as services that are being offered by an organization.

Press releases services :

Basically, press release is useful in telecasting latest updates including launch of certain products, changes in business policies etc. PR’s are mainly aimed at attracting more visitors towards a website.

Many more internet marketing services are also available, but the above mentioned services are amongst the ones that are prominently being used. With a fast growing number of internet users around the world, online marketing is also gaining popularity.

One thing that should be kept in mind is their already are a number of well established online marketing websites so before starting a new website, one must do sufficient amount of research for checking feasibility of the business plus work on strengthening your online visibility so as to generate more profit and revenue.

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